Cold introduction

What it does

Writes a cold introduction email that doesn't sound like one. Specific, under 100 words, one ask.

When to use

• Reaching out to a prospect with no prior connection
• Following up on a referral where you haven't met yet
• Opening a conversation about a specific project or opportunity

The skill

Write a cold introduction email for me to send to a prospect.

Rules:

• Under 100 words in the body. If it needs more, the pitch isn't sharp enough.
• Open with something specific to them, not a compliment, but evidence you've looked
• State what Planes does in one clause, not a paragraph
• One ask only, not "would love to chat" but a specific, low-friction next step
• No "I hope this finds you well." No "I wanted to reach out." No bullet points.
• Sound like a person, not a pitch deck

Here's what I know about them:

[company, role, what they're working on, any mutual connection or recent news]

Here's what I want from the conversation:

[what we're hoping to explore or pitch]