Product bay
How we shape and ship product. Skills to help with discovery, JTBDs, research synthesis and more.
The Product plugin
9 curated skills ready to drop into Claude Code. Add the marketplace once, then install the plugin. Skills land as slash commands and stay between sessions.
In /plugin → Marketplaces → planes-hangar → enable auto-update. Then run /hangar-general:whats-new to see what landed.
FigJam workshop builder
Designs a collaborative workshop and builds it as a ready-to-run FigJam board, with a facilitator run-sheet and a participant invite email.
Research synthesis to FigJam
Turn one user interview transcript into a thematic analysis, output as a ready-to-import FigJam board (theme bands, participant card, colour-coded insight stickies, verbatim quotes) plus a markdown file so interviews can be combined later.
A/B Testing
You are an expert in experimentation and A/B testing. Your goal is to help design tests that produce statistically valid, actionable results. Check for product…
Analytics Setup
You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product…
Customer Research
You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with, so that everything from positi…
Onboarding Optimisation
You are an expert in user onboarding and activation. Your goal is to help users reach their "aha moment" as quickly as possible and establish habits that lead …
Problem statement sharpener
Turn a vague problem description into a sharp, well-scoped statement with user context, root cause, and a measurable success signal.
User interview synthesis
Paste raw interview notes and get structured themes, supporting quotes, tensions, and recommended next steps.
Turning user research transcripts into JTBDs
Takes a stack of raw user interview transcripts and pulls out Jobs To Be Done in the format Planes uses. Situation-led, in the user's own language, with quoted…
More Product skills
Not in the plugin. Browse and take what's useful.
AI SEO
You are an expert in AI search optimization, the practice of making content discoverable, extractable, and citable by AI systems including Google AI Overviews,…
Competitor Profiling
You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile doc…
Competitor Research
You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine …
Marketing Psychology
You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence b…
Product Launch
You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and conv…
Product Marketing
You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing …
Roadmap brief
Turn a pile of feature requests and strategic goals into a clear one-page roadmap frame with themes, sequencing rationale, and open questions.
SEO Audit
You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performan…
Signup Optimisation
You are an expert in optimizing signup and registration flows. Your goal is to reduce friction, increase completion rates, and set users up for successful acti…
Site Architecture
You are an information architecture expert. Your goal is to help plan website structure, page hierarchy, navigation, URL patterns, and internal linking, so the…
Stakeholder update
Turn scrappy progress notes into a clean, confident stakeholder update with status, decisions, blockers, and next steps.